Contractor Marketing: 12 Things That Actually Get You Jobs

What works

1. A Google Business Profile with 50+ real reviews. This single asset outperforms every paid lead channel for inbound calls.
2. A simple, fast-loading website with your service area, two service pages, a 5-photo portfolio, and a phone number above the fold.
3. Photos of finished work — dated, GPS-tagged, before/after. Post weekly to GBP.
4. Asking every happy customer for a review the day the job ends. Send a text with the direct link.
5. A profile on QOTA. Free pipeline of real homeowner projects with quotes you control.
6. Door-to-door follow-up after a great job — give 4–5 neighbors a card and offer a small "neighbor discount."
7. Yard signs on every job site. Cheap, repetitive, local.
8. Vehicle wrap. A $2,500 wrap is 18 months of moving billboard.
9. NextDoor presence, with restraint — answer questions, don't spam.
10. Referral incentives — $150 to anyone who refers a closed job.
11. Wear branded uniforms. Trust signal, free advertising.
12. A real after-job follow-up at 30 days. Drives referrals more than discounts.

What's a waste of money

• Pay-per-lead platforms with shared leads (every "cheap lead" goes to 4 competitors).
• Random Facebook ads with no targeting.
• "SEO services" that promise rankings in 30 days.
• Direct mail without a tight farm area and a real offer.
• Yellow Pages.

The single biggest lever

Speed of response. Lead conversion drops 50% if you don't respond in the first hour. Set up text-message lead alerts and respond from the truck. The pro who answers first usually wins.

Why QOTA pros book more jobs

QOTA contractors quote directly to homeowners who have already described the project, posted photos, and confirmed budget. There are no shared leads — when you quote, you are the only one the homeowner sees from your slot.